Business, Entrepreneurship and Innovation
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|Lab hours per week|
This course focuses firstly on the practical steps of opening shop and doing business, with the basics on how to set up a traditional business. The course then expands to looking forward. Exploring the use of strategic foresight to spin into the near future this course wants you to look up and out and forward. The industry has gone through very large changes in the way media is being financing, distributed, produced, and consumed. Witness the rise of Netflix, Amazon, and other OTT services; the new and shorter modes of media such as YouTube, Facebook Live, and Instagram; and the globalization of previously geo-specific services e.g. BBC. This course hopes to open up possibilities in media for the future.