Business to Business (B2B) and Business to Consumer (B2C) Marketing
| Course Code | CEBS-912 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course focuses on the use of E-commerce practices in a firm’s marketing efforts. The learner will study best practices of both organizational and consumer marketing as it relates to the use of E-commerce. Students will also learn how to evaluate a firm’s legacy marketing strategies, and then how to develop and implement e-Business strategies and solutions. Note: Students must have their own access to the internet |