Business to Business (B2B) and Business to Consumer (B2C) Marketing

Course Code CEBS-912
Lecture hours per week
Lab hours per week
Course Availability: Open

This course focuses on the use of E-commerce practices in a firm’s marketing efforts. The learner will study best practices of both organizational and consumer marketing as it relates to the use of E-commerce. Students will also learn how to evaluate a firm’s legacy marketing strategies, and then how to develop and implement e-Business strategies and solutions. Note: Students must have their own access to the internet