Campaign Planning
| Course Code | CA-305 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | This core subject for Advertising students builds on the material studied in Advertising Copywriting, Advertising Design and Production, Media Selection and Advertising Planning. Students will research, analyze, develop and present a complete advertising campaign for an approved product. This includes, market analysis, advertising strategy, sales promotion, media plan and creative executions. |