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Campaign Planning

Course CodeCA-305
Lecture hours per week
Lab hours per week
Course AvailabilityOpen
Description

This core subject for Advertising students builds on the material studied in Advertising Copywriting, Advertising Design and Production, Media Selection and Advertising Planning. Students will research, analyze, develop and present a complete advertising campaign for an approved product. This includes, market analysis, advertising strategy, sales promotion, media plan and creative executions.

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