Campaign Planning

Course Code CA-305
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: This core subject for Creative Advertising students builds on the material studied in Advertising Copywriting, Advertising Design and Production, Media Selection and Advertising Planning. Students will research, analyze, develop and present two complete advertising campaigns for two different products. This includes, market analysis, advertising strategy, sales promotion, media plan and creative executions. A realistic budget must be used to complete the campaign. *Minimum C grade required