Case Analysis and Marketing Metrics
|Lecture hours per week||3|
|Lab hours per week||0|
In this course, students will develop a good understanding of how to create customer value and how marketing strategies contribute to corporate profitability and growth. The in-depth knowledge gained in this course will help the student become more persuasive when recommending strategies that are accompanied with process metrics and expected ROI benefits.
Lectures and case studies are supported by meaningful industry examples and applications that will help students throughout their careers.
The course will end with both offensive and defensive marketing strategies designed to achieve overall business objectives of revenue growth, financial performance, and strategic market position.