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Communications and Media Planning

Course Code EVNT-715
Lecture hours per week 3
Lab hours per week
Course Availability: Open
Description: Students will learn the necessary skills to write and plan effective communication to successfully brand, and publicize an event. Additionally, students will learn how to create and manage content for social media platforms as part of their overall communication planning. Students will gain knowledge in how to manage both on-site media, as well social media engagement during an event. Other tools such as publications and placement of materials will be explored.