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Consumer Individual

Course Code FNED-101
Lecture hours per week 3
Lab hours per week
Course Availability: Open

This course introduces the student to the influence that consumer behavior has on marketing activities. Students will apply theoretical concepts to marketing strategies and decision-making. Topics include consumer and marketing segments, environmental influences, individual determinants, decision processes, information research and evaluation. In addition to understanding why people buy things, we also appreciate how products, services and consumption activities contribute to the broader social world we experience.