Content Creation and Curation
| Course Code | MKTG-727 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course complements the skills developed in the “Content Marketing Strategies” by helping students to make a clear distinction between the various types of content, assess the value of each and identify its relevance to the marketing program. This course will help students identify the right content creation partners and make informed decisions towards that end. |