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Content Creation and Curation

Course Code MKTG-727
Lecture hours per week 3
Lab hours per week
Course Availability: Open

This course complements the skills developed in the “Content Marketing Strategies” by helping students to make a clear distinction between the various types of content, assess the value of each and identify its relevance to the marketing program. This course will help students identify the right content creation partners and make informed decisions towards that end.