Content Creation and Social Media Strategy
| Course Code | MKTG-760 |
|---|---|
| Lecture hours per week | 5 |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course teaches students advanced practices in content marketing that create meaningful experiences and interactions with customers through social media as a modern-day marketing platform. Students will learn to build and implement strategies for content creation and curation using cutting-edge tools and technologies. They will further develop their skills in writing for the web through digital storytelling, video, and image marketing. The course also equips students to design strategies for deploying content on key social media platforms, develop engagement plans, identify opportunities in emerging spaces, and address the challenges and risks of user-generated content in real time. |