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Copywriting 1

Course CodeCA-200
Lecture hours per week
Lab hours per week
Course AvailabilityOpen
Description

This core subject for advertising students builds on material studied in CA-101 and introduces the student to the skill of advertising copywriting. Students will learn the basic rules for preparing advertising copy for all media. Copywriting projects will be assigned in social media, print, radio, television, out-of home, mobile and a campaign.

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