Copywriting II
| Course Code | CA-300 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course introduces the student to the unique demands of retail and direct marketing copywriting. Expanding on previously developed copywriting skills; students will learn the basic rules for preparing hard and soft sell retail copy for all media. Students will write to meet deadlines. Assignments will reflect newspaper, magazine, radio, television, and direct marketing. *Minimum C grade required
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