Copywriting Techniques
| Course Code | AAM-716 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | In order to be a truly effective Account Management person you need to understand how the creative team works and how ads are written. This knowledge will aid you in pitching ideas to clients and presenting campaigns. You will learn the basic rules for preparing advertising copy for newspaper, magazine, radio and television. |