Corporate Account Management Capstone
| Course Code | MKTG-734 |
|---|---|
| Lecture hours per week | 4 |
| Lab hours per week | 0 |
| Course Availability | Open |
| Description | This capstone course provides Digital Marketing – Corporate Account Management students with a work-integrated learning experience tailored to the digital marketing and sales landscape. Students will refine their knowledge, enhance leadership abilities, and apply industry best practices to solve real-world sales challenges in collaboration with industry professionals and organizations. As part of this learning experience students may have an opportunity to work in collaborative teams remotely with a specific company sales project to facilitate timely project completion, professional presentation, in order to fulfil the Capstone project goal(s), while practicing personal, career and entrepreneurial growth. This capstone course provides Digital Marketing – Corporate Account Management students with a work-integrated learning experience tailored to the digital marketing and sales landscape. Students will refine their knowledge, enhance leadership abilities, and apply industry best practices to solve real-world sales challenges in collaboration with industry professionals and organizations. |