Corporate Account Management Capstone
| Course Code | MKTG-734 |
|---|---|
| Lecture hours per week | 4 |
| Lab hours per week | 0 |
| Course Availability | Open |
| Description | This capstone course provides Marketing – Corporate Account Management students with a work-integrated learning experience tailored to the digital marketing and sales landscape. Students will refine their knowledge, enhance leadership abilities, and apply industry best practices to solve real-world sales challenges in collaboration with industry professionals and organizations. As part of this learning experience students may have an opportunity to work in collaborative teams remotely with a specific company sales project to facilitate timely project completion, professional presentation, in order to fulfil the Capstone project goal(s), while practicing personal, career and entrepreneurial growth. Students will design an oral presentation that provides opportunity for a panel of peers, instructors, community members, and/or industry partners who will collectively assess the sales solution for quality, innovation, social selling, entrepreneurship and intelligent sales design. This real-world course experience will assist the Corporate Account Management student to be further sales-work ready in the ever-changing world of work. Students will leverage technology-based platforms and digital tools to:
Capstone Project GoalsStudents may complete a sales project for a company, focusing on:
Professional DevelopmentAs part of the course, students will:
This capstone course serves as the culmination of the program, equipping students with practical, real-world experience and the tools to excel in the evolving field of digital sales and marketing. |