Crafting and Executing Strategy
|Lecture hours per week||3|
|Lab hours per week|
This course is designed to advance the learner’s capacity to support or lead the application of strategic concepts that address the management of a firm as a whole. That breath of perspective reflects the perspective of a General Manager, and is broader than the perspective of a functional manager. The course has been developed on the premise that all managers contribute to both the crafting and the execution of strategy. Strategy is "crafted" as decisions are taken regarding the directions available to the firm. Once taken, decisions must be implemented or "executed".