Customer Experience Design
| Course Code | MKTG-731 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | |
| Course Availability | Open |
| Description | In the digital-first world, businesses are transitioning from transactional models to creating memorable, personalized customer experiences across physical and digital (“phygital”) landscapes. This course explores the strategies, tactics, and methodologies of Customer Experience Design (CXD) as a critical component of digital sales and marketing. Students will learn how to design and manage engaging, seamless, and frictionless experiences that differentiate brands, drive customer loyalty, and foster incremental revenue growth. The course focuses on the importance of creating holistic customer journeys that integrate digital technologies and human-centered design principles. Key Focus Areas
Practical ApplicationsStudents will work on case studies and projects across six core CXD disciplines: Strategy, Customer Understanding, Design and Delivery, Measurement, Governance and Culture. By the end of the course, students will be equipped with the tools and knowledge to design transformative customer experiences that drive brand differentiation and digital marketing success. |