Customer Insights and Analytics
| Course Code | MKTG-718 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | 0 |
| Course Availability | Open |
| Description | Customer insights and analytics provides students with an opportunity to learn about the many influences that affect consumer purchasing behaviour, to use Environics Analytics' proprietary ENVISION software to create and analyze target markets and to apply the results of these analyses to the creation of a targeted and integrated marketing strategy. The course will also include shopper marketing analysis, the impact of brand health on sales, customer value/ ROI and market segmentation |