Digital Communication Planning
| Course Code | AAM-700 |
| Lecture hours per week | 2 |
| Lab hours per week | |
| Course Availability: | Open |
| Description: | This course introduces students to Digital Marketing, the fastest growing area of the communications field. Students will explore the planning, strategy and analysis of Digital Marketing including interactive and online advertising; search engine optimization; paid search marketing; social media marketing; and mobile marketing. |