Digital Transformation Strategy
| Course Code | MKTG-720 |
|---|---|
| Lecture hours per week | 4 |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course is focused on the emerging field of content marketing, and students will be learning how to design strategies, use content management systems (CMS) to manage and disseminate content to the desired customers with the intent of driving engagement and fulfilment of business objectives. |