Direct Marketing
| Course Code | MKTG-335 |
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| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course is a senior level marketing course which demands prior completion of prerequisite courses. Students will extend their knowledge and skills into a very fast growing area of marketing - Direct Response Marketing. This course will require the student to complete and present a detailed direct response marketing plan. This plan will integrate financial management, strategic marketing planning and advertising skills previously learned.
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