Entrepreneurship & Product Development

This course will focus on developing the skills and knowledge necessary to become a successful entrepreneur in the media technology sector Students will study business cases, discuss financial models, examine sources of venture financing and contractual models rights and licensing issues, and corporate strategies to take a product from concept to market.

Learning Outcomes 

• Upon completion of this course, students will be able to: 
• Describe the skills and capabilities of a successful entrepreneur 
• Create business models 
• Build and critique financial plans 
• Weigh the pros and cons of venture capital 
• Appraise licensing deals and options 
• Demonstrate an understanding of international finance as it affects the entrepreneur