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Event Sales and Marketing

Course Code FECM-703
Lecture hours per week 3
Lab hours per week
Course Availability: Open

Exploring current trends and methodologies and practices in sales and marketing for events. Topics will include the professional, legal and ethical obligations in preparing bids and replying to tenders/RFP’s. Students will research socio-economic forces and competitive advantages, population dynamics and demographic forces that affect event planning. Using market research and trend analysis students will learn to develop an effective sales and marketing plan.