Event Selling and Sponsorship

Course Code EVNT-202
Lecture hours per week 2
Lab hours per week
Course Availability: Open

This course is aimed at giving a practical overview of the selling process and its key role in business. Material to be covered will include the psychology of selling, communication strategies and sales methodologies. The art of persuasion and relationship selling with the objective to gain monetary sponsorships and support from external business will be discussed and assigned as an experiential experience.  Students will gain hands-on experience by conducting "cold calls" to solicit support for an event.