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Event Selling and Sponsorship

Course Code EVNT-202
Lecture hours per week 2
Lab hours per week
Course Availability: Open

This course provides students with a practical overview of the selling process and its key role in business. Students will examine the psychology of selling, communication strategies and sales methodologies. The art of persuasion and relationship selling with the objective to gain monetary sponsorships and support from external business will be discussed and applied through experiential learning opportunities.  Students will gain confidence as they connect with industry partners to generate support for an event.