Event Sponsorship, Promotion and Revenue Development
| Course Code | EVNT-202 |
|---|---|
| Lecture hours per week | 2 |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course is aimed at giving a practical overview of the selling process and its key role in business. Material to be covered will include the psychology of selling, communication strategies and sales methodologies. The art of persuasion and relationship selling with the objective to gain monetary sponsorships and support from external business will be discussed and assigned as an experiential experience. Students will gain hands-on experience by conducting “cold calls” to solicit support for an event. Students gain a deeper understanding of the relationship between event promotion, selling, sponsorship and revenue development and their impact on the overall success of an event. |