Export and Innovation

Course Code INTL-332
Lecture hours per week 3
Lab hours per week
Course Availability: Open

This is a practical course with material presented from the perspective of the Canadian business person, focusing on exports as the means of entry into an international market. It examines several key aspects of selling internationally, including sourcing information and assistance domestically, attending trade shows, securing an international distributor, and identifying opportunities for negotiation unique to the international sales environment. Prerequisite: MKTG-223 or by permission of the department (materials fee included; textbook extra)