Fashion Marketing and Promotion
| Course Code | FBMT-203 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | In order to sell product, fashion brands go to great lengths to create exciting and unique promotional campaigns. The crucial components needed to develop these strategies are examined in this course: planning, including target market research, and creating a brand identity; event coordination; public relations; social media foundations; and marketing and advertising principles. |