Food Media Marketing and Promotion
| Course Code | FOOD-715 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course examines marketing and promotion functions including market research for the purpose of developing a business plan for a unique food media project. Students will be introduced to a practical 360° framework and explore long-term brand building, product and package development, pricing, distribution and communications initiatives. At the end of this course, students will have a comprehensive marketing research component for specific use to create a pitch for their idea and business plan. |