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Food Media Marketing and Promotion

Course Code FOOD-715
Lecture hours per week 2
Lab hours per week
Course Availability: Open

This course examines marketing and promotion functions including market research for the purpose of developing a business plan for a unique food media project. Students will be introduced to a practical 360° framework and explore long-term brand building, product and package development, pricing, distribution and communications initiatives. At the end of this course, students will have a comprehensive marketing research component for specific use to create a pitch for their idea and business plan.