Foundations in Marketing
| Course Code | CA-105 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | Marketing is more than advertising or sales. It is a complete process that requires an intimate understanding of your customer to satisfy their needs and build long-term relationships with your brand. It involves product and package development, pricing, distribution and communications. This course examines the total marketing function and its relation to the advertising business. |