Foundations in Marketing

Course Code CA-105
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: Marketing is more than advertising or sales. It is a complete process that requires an intimate understanding of your customer to satisfy their needs and build long-term relationships with your brand. It involves product and package development, pricing, distribution and communications. This course examines the total marketing function and its relation to the advertising business. *Minimum C grade required