Hospitality Marketing Strategies
| Course Code | HOTL-752 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course builds on basic marketing concepts to enable the student to analyze and apply the principles of marketing through the integration of marketing variables with real-world situations and in-depth analysis of strategic marketing strategies. Marketing research techniques and marketing planning are applied to actual situations. Student groups are required to undertake and prepare a documented market plan for a business of their choice. Cases, industry events and guest speakers will supplement class lectures and discussions. |