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Hospitality Marketing Strategies

Course CodeHOTL-752
Lecture hours per week3
Lab hours per week
Course AvailabilityOpen
Description

This course builds on basic marketing concepts to enable the student to analyze and apply the principles of marketing through the integration of marketing variables with real-world situations and in-depth analysis of strategic marketing strategies.

Marketing research techniques and marketing planning are applied to actual situations. Student groups are required to undertake and prepare a documented market plan for a business of their choice. Cases, industry events and guest speakers will supplement class lectures and discussions.

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