Integrated Marketing
| Course Code | CA-106 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course builds on the knowledge gained in CA-105 Foundations in Marketing. Integrated Marketing Communications (IMC) is considered the highest growth opportunity in the communications industry, making it of critical importance to students of advertising. Emphasis will be placed on a more comprehensive learning of the critical elements of IMC, including digital marketing, activations and brand engagement, event marketing, public relations/publicity, and direct marketing. |