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Integrated Marketing Foundations

Course Code AAM-701
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: Integrated Marketing Communications (IMC) is considered the highest growth area of the communications industry, making it of critical importance to students of advertising. Emphasis will be placed, at an introductory level, on the fundamentals of Marketing and the key elements of IMC including: sales promotion, event marketing, public relations/publicity, Internet marketing and direct marketing.