Integrated Marketing

Course Code CA-106
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: This course builds on knowledge gained in CA 105 Foundations in Marketing. Integrated Marketing Communications (IMC) is considered the highest growth opportunity of the communications industry, making it of critical importance to students of advertising. Emphasis will be placed on a more comprehensive learning of the key elements of IMC including: sales promotion, event marketing, public relations/publicity, Internet marketing and direct marketing. *Minimum C grade required