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International Business Planning

Course Code INTL-339
Lecture hours per week 3
Lab hours per week
Course Availability: Open

This course presents a framework within which students develop an international business plan. The two major themes of the course are strategic development and effective report writing. As students study the subject matter in this course, they build on their knowledge of key international business concepts learned in prior International Business courses; they then apply this enhanced knowledge to intensive international case study analyses. This process enables students to develop a lucid understanding of international business problems and to formulate appropriate and effective strategic solutions. As well, students devote significant energies throughout the course to strengthening their writing capabilities. 

The focus on these two themes, strategic development and effective report writing, provides a strong foundation for the major output of the course: the International Business Plan, in which students apply their knowledge, analytical abilities, and writing skills to the completion of a comprehensive term report and presentation to a simulated real-world business audience.