International Marketing
| Course Code | ITL-350 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | |
| Course Availability | Open |
| Description | In this course, students will learn to use the tools necessary to assess the global marketplace and apply key international marketing strategies, from a holistic comprehension of an economic, political, legal, and cultural environmental lens. Students will learn about emerging trends, and the needs of the international buyer, whilst implementing the marketing mix to strategic organizational global expansion. Students will apply theoretical material to innovative cases, class exercises, debates and presentations. Students will create an international marketing plan for a real-world company entering a foreign market. |