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International Marketing

Course Code MKTG-332
Lecture hours per week 3
Lab hours per week
Course Availability: Open

This course builds on the concepts learned in the introductory marketing course and places these concepts in a global business context. Students learn the key variables which make international marketing a more complex and challenging task than domestic marketing. Particular attention is devoted to the demands placed on international marketers to effectively respond to the shifting forces of globalization.

The course begins with an in-depth look at the impact on international marketers of various elements in the foreign external environment. It then examines methods for the selection of foreign markets for entry as well as the means of entry. The last third of the course focuses on the development of effective international marketing strategies.

A major component of the course is the term report that enables students to apply the course material to a real-world marketing opportunity.