International Marketing and Trade
| Course Code | MKTG-432 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course provides a study of international marketing in a global economy. Practical application will be in the development of an international/global marketing plan of an existing or potential consumer good. This will require data collection, marketing research, strategic analysis and a final report to be presented in both written and oral communication. |