Intro to Advertising and Marketing
| Course Code | ADCS-700 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | Students will be introduced to the basics of business and marketing in the current digital ecosystem. Students will be taught how to understand client’s business objectives, goals and needs for marketing products in the digital advertising industry. Students will also learn how to adapt creative thinking to achieve business goals. |