Home Programs & Courses Full-Time Introduction to Creative Strategy

Introduction to Creative Strategy

Course Code ADCS-702
Lecture hours per week
Lab hours per week
Course Availability: Open

Beyond creating, writing or designing communications the digital ecosystems are based on solid strategies that adhere to consumer’s behaviors. In this course, students will learn how and why creative strategies are developed and how they are used effectively to aid in the creation, presentation and development of digital creative campaigns.