Introduction to Agency Advertising
| Course Code | CA-101 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | In Advertising 101, students explore the evolving landscape of the advertising industry, including the impact of technology and changing audience behaviours. They examine how agencies, media, and related industries respond to these changes, revealing potential career paths and required skills. The course emphasizes self-managed professional development, focusing on core digital skills and time management. |