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Introduction to Cultural and Heritage Tourism

Course Code CHTM-101
Lecture hours per week 3
Lab hours per week
Course Availability: Open

Cultural and Heritage Tourism is a growing and lucrative sector of the travel industry. The number of people enjoying cultural and heritage activities when traveling has grown so significantly that it is now recognized as a high profile mass market.

The travel trade has not been indifferent to this trend. Since 2002 ITB Berlin- the largest tourism trade show in the world - has featured an increasingly popular Hall of Cultural Tourism, a unique area of exhibitors such as museums, theatres and "art cities" designed to showcase the colourful spectrum of heritage and cultural tourism opportunities.