Introduction to Cultural and Heritage Tourism

Cultural and Heritage Tourism is a growing and lucrative sector of the travel industry. The number of people enjoying cultural and heritage activities when travelling has grown so significantly that it is now recognized as a high profile mass market.

The travel trade has not been indifferent to this trend. Since 2002 ITB Berlin- the largest tourism trade show in the world - has featured an increasingly popular Hall of Cultural Tourism, a unique area of exhibitors such as museums, theatres and "art cities" designed to showcase the colourful spectrum of heritage and cultural tourism opportunities.