Introduction to Media Planning
| Course Code | AMED-704 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | A business plan has three core elements – Objectives, Strategy and Execution. A media plan follows the same principles with a deep understanding of media channels in order to develop communication plans that work. This course looks at a broad selection of new and traditional media channels from the point of view of how the consumer interacts with them in their day-to-day lives. Through evaluating the impact and weaknesses of a variety of channels, including their cost effectiveness and efficiency, students will learn how these channels can be combined to create powerful media plans. |