Magazine Marketing
| Course Code | PB-752 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | 0 |
| Course Availability | Open |
| Description | Through lectures (by the instructor and guest who work in the magazine business), readings, class discussion and hands-on work, students will be given an overview of all aspects of magazine marketing, and will explore strategies and develop materials to meet various marketing challenges. |