Marketing
| Course Code | MKTG-416 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course provides an overview of contemporary marketing, emphasizing the management of the product/service, price, promotion and distribution areas of an organization within a changing environment. It is offered as a first semester course in the Post Diploma Marketing Programme and subject matter is treated in a manner consistent with its Post Diploma status. |