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Marketing Strategies

Course Code MKTG-120
Lecture hours per week
Lab hours per week
Course Availability: Open

This course provides an overview of contemporary marketing with emphasis on the management of the product/service, price, promotion and distribution areas of an organization in a rapidly changing environment. You will define the role of marketing in business and will be able to develop a marketing strategy to a business situation.

Course Outline MKTG-120.pdf