Due to today’s winter storm, Centennial College campuses are closed and all on-campus labs, clinics and studios are cancelled for the day. Child Care Centres will also be closed. Online classes and services will continue as scheduled. We do expect to re-open campuses on Tuesday. Please continue to check our website and social media channels for updates.


Course Code MKTG-716
Lecture hours per week 4
Lab hours per week 0
Course Availability: Open

Sales and selling are subsets of marketing theory and its application to all business models. This course will provide an introduction to marketing with a distinct focus on the role of personal selling in the marketing mix. Students will learn how the marketing function contributes to helping successful organizations run their businesses by identifying customer needs and creating, delivering and managing customer value. Students will examine how organizations determine which customers to serve and what these customers want, and how strategies – product, pricing, channels and communications – are developed, integrated and implemented, to address customer needs. The role and practice of selling (both consultative and solution based) will be examined and practiced across the business continuum.

Course Outline