Marketing Analysis
| Course Code | MKTG-226 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course introduces students to the resources, tools and techniques used to perform strategic marketing analyses. Students who complete this course successfully will have demonstrated the ability to obtain and reference sources of data relevant to marketing decision-making, select and apply appropriate analysis techniques, transform data into relevant, actionable recommendations, and communicate their findings persuasively, both in writing and in a presentation. |